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 So far this year, the Series of Poker has attracted 5,395 entries and awarded a total prize pool of $9.6 million, Strow said.
The purchase price had been reported at about $50 million, but the total was a moving target based on estimates of the assumed liabilities, Strow said.
"What the Series is allowing us to do is introduce the Harrah's brand to an entirely new group of customers: poker players all across the country," Strow said. company spokesman said the company is using its newly acquired Series of Poker to lure new players.

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